A Voice to be Proud of

S. was always a proactive person. Inspired from the discussions with the other SASSI participants, she decided to try out a new venture: to organise dancing and singing events for older adults and make that into a business. She gathered a few friends aged 55+, and together, they started brainstorming. Their goal was to develop a concept that would not only entertain but also foster community and personal growth among participants.

But generating a promising idea was not enough. The group explored various venues and event types, selected appropriate software for playing music, developed a logo, and created promotional materials. They also considered the legal aspect, seeking legal advice to address music licensing issues. Then, a test event was held with family and friends to ensure the concept worked in practice and to gather initial feedback.

The feedback they received was very positive – participants loved singing seeing the lyrics on the wall, they found it easy to participate in a well-organized event and had great fun. One of the participants even shared that the event reignited her passion for singing and dancing, leading her to consider joining a local choir.

Will S.’ initiative turn into the next big business phenomenon? It is early to tell. But it is clear that it is already impacting people’s lives. It did not require a significant investment of money – just passion and knowing what to look for, and now it is a growing reality on the local stage in Göttingen.